How to open an ad in a new window?
Opening an ad in a new window or browser tab is a good idea if you
don’t want to lose visitors entirely to the advertiser’s page, but still
keep them on your site too.
In this tutorial I will show you how
you can accomplish this with Advanced Ads. It basically depends on the
ad type and can also be done using an add-on.
1. Open all ads in a new window
In order to open all ads that have a URL field (Image Ads type and when Tracking is installed) you have need to check the Open links in a new window option in Advanced Ads > Settings > General.
Only
automatically created links will open in a new window. If you track
with the link tag hard coded into the ad code (plain text or rich media
ad type), you would still need to modify the existing link tag like
described below.
2. Open individual ads in a new window
The Tracking add-on provides an option to open an individual ad in a new window.
When you select default, the general setting from #1 will be used.
Please
notice, that this feature doesn’t work on ad codes which include the
link. This accounts for most JavaScript based ad codes and ad networks.
3. Plain Text ads
If you are using the Plain Text and Code ad type, you can simply add some attributes to the link tag to open it in a new window.
For example, change
to
The target="_blank" attribute tells your browser to open the link in a new browser tab or window.
Keep
in mind that ad networks that provide ad code in JavaScript normally
don’t allow you to modify the code so that it opens in a new window
(e.g., AdSense doesn’t).
4. Rich Media ads
If you are using the Rich Media
ad type, you can simply highlight a text that you want to link and
click on the link icon in the toolbar. The popup that opens for you to
select the link target url and the anchor text also contains a checkbox
that you can enable in order to open the link in a new window / tab.
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